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Issue #118
Newsletter_______
Data, incentives and human stories

When the data isn't real but the decisions are.

Synthetic data is having a moment—those artificially generated datasets that promise to solve our privacy concerns whilst maintaining statistical validity. It's seductive, isn't it? The idea that we can create perfect, privacy-compliant data that mirrors reality without exposing anyone's actual information.

Here's what keeps me up at night: when we remove the messiness of real human experience from our datasets, what stories do we lose? What nuance evaporates in the translation from lived experience to statistical approximation?

This tension between data protection and authentic understanding isn't just theoretical. In our recent evaluation of court dogs in Victoria's criminal justice system, we witnessed how the most profound impacts—a child finally able to testify, a vulnerable witness finding courage through a gentle presence—resist neat quantification. These moments matter precisely because they're irreducibly human.

As researchers and designers, we're constantly navigating these ethical territories. That's also why we've just shared our internal framework for deciding on research incentives—because transparency about our methods is part of how we hold ourselves accountable to the real people behind the data and decisions.

Let's not mistake computational convenience for human truth. The stories that matter most are often the ones that refuse to be tidied into perfect datasets.

Chris Marmo
Chief Executive Officer

Evaluating the impact of Court Dogs in Victoria’s criminal justice system

Can a labrador help victims of crime feel more calm and confident in court? The data says yes.

We partnered with the Office of Public Prosecution to evaluate their Court Dogs program — a pioneering initiative placing accredited support dogs alongside victims and witnesses.

Our mixed-method research showed a 92% call for program expansion, with major benefits to witness wellbeing and court efficiency.

→ Read the case study.

How We Decide on Research Incentives: Our Internal Framework

One of the most common questions we hear from clients is: “Do we need to pay participants?” The short answer: usually, yes.

Incentives aren’t just about participation—they’re about equity, expertise, and valuing people’s time and emotional labour. At Paper Giant, we’ve developed an internal framework to guide how we decide on research incentives. It helps us ensure that our work is inclusive, ethical, and grounded in respect for the people we learn from.

In our latest article, we share this framework openly. Whether you’re a researcher, designer, policymaker or procurement lead, we invite you to explore it and adapt it to your own context.

→  Read the full framework.

AI’s Magic Trick

On creativity, speed, and what still matters.

This piece explores how generative AI is reshaping creative work — not just through new tools, but through a growing sensitivity to what feels generic versus what feels human.

It’s a reminder that while AI can accelerate production, it still can’t replace the care and attention needed to make something meaningful.

Featuring insights from Jake Knapp and John Zeratsky, reflections on Nick Cave’s evolving view of AI, and a sharp critique of AI-generated writing, this is a timely read for anyone thinking about quality in an age of speed.

 Read the full article here.

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Paper Giant acknowledges the Wurundjeri and Boonwurrung people of the Kulin nation, and the Ngunnawal people as the traditional owners of the lands on which our offices are located, and the traditional owners of country on which we meet and work throughout Australia. We recognise that sovereignty over the land has never been ceded, and pay our respects to Elders past, present and emerging.
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