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For people in the mid-19th century, it was a time of new fortunes. We could extract minerals and crude oils from deep in the earth to create a wealth of new goods and materials that became cheap and easy to manufacture. The period signified the birth of a linear economy, where repairing and recycling were replaced by a ‘take, make, use, lose economy’. Demand increased, wealth accumulated, and mindsets shifted to measure success in terms of one metric—growth.
In our world of finite resources, this isn’t sustainable. Skip ahead to the 21st century, and we’re now talking about circular ways of thinking. Kate Raworth defined it best with her ‘doughnut economics’ framework, which helps define success as a ‘thriving balance’ within the ‘planetary boundaries’ and ‘social boundaries’. It positions growth as just one part of a complex system encompassing ecosystems, wealth distribution and economic growth. It reframes success as a ‘safe space’ between many metrics rather than just one. See the Melbourne Doughnut for one example of how circular thinking drives ambitious, systemic and collaborative change.
To avoid relying on linear systems, how can we ensure we’re measuring success in a way that considers the tradeoffs of multiple parts of a system and not just one straight line?
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