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In Australia, the disappointment of a failed referendum to acknowledge indigenous voices in our constitution dampened the hope we had for meaningful social progress at the year's outset.
For research and design disciplines within organizations, it's been an equally uncertain year. Driven by budget pressures, both private and government sectors have made significant cuts to their practitioner teams, employing short-term strategies to respond to a high-risk environment.
Risk is a fascinating term in the realm of strategic design. As strategic designers, we often discuss minimizing risk. Through our work, we assist organizations in doing the right thing—investing in the most impactful and valuable initiatives—and doing things right—implementing change efficiently and effectively.
Reflecting on the challenges and uncertainties of the year, it's evident that the role of strategic designers is more crucial than ever. In the face of global conflict, economic unpredictability, and political disappointment, designers have both an opportunity and a responsibility to shape narratives of resilience and innovation.
The cuts in practitioner teams are understandable responses to a high-risk environment. We also believe that this trend will turn around. Strategic design goes beyond risk reduction; it involves embracing uncertainty as an opportunity for growth and positive change.
In the coming year, Paper Giant is reaffirming our commitment to doing the right thing and doing it right. We want to help our profession tell a compelling story about how strategic design is not merely a cost centre but an investment in navigating uncertainty, in a more resilient future.
Wishing you all a restful holiday season and a new year filled with opportunities for growth and success.
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